Authors

Bob Lord

CEO of AOL Networks
(Former Global CEO of Razorfish)

As an engineer out of college, I was very much intrigued by the promise that marketing holds. I decided to go back to school to study business, specifically marketing. After getting my MBA, I joined the consulting business. Little did I know that marketing and technology would eventually collide.

After stints in leading positions at consulting firms, I landed at Razorfish in 1999 as chief operating officer. Back then, technology wasn’t advanced enough to deliver on brand promises and the bubble burst. But the past decade has truly seen the convergence of marketing and technology and in hindsight my early career experiences primed me for this shift.

My job evolved over the years; from chief operating officer, I became president of the east region for six years, before becoming global CEO in 2009. The best part of my job was working with clients and our teams. I love selling new work, challenging ideas and driving innovation within the organization. Making a difference for clients and their bottom lines, and helping them communicate with consumers like never before — that’s where I get my energy.

Most recently I joined AOL as CEO of their flagship technology group, AOL Networks. AOL Networks sits at the intersection of technology and marketing, powering platforms that over 2500 brands and agencies, and over 40,000 publishers rely on to drive convergence.

I also sit on the board of directors for the Ad Council and am an active member of the TED community. I’m also a founding member of The Nantucket Project. Whenever I can, I also enjoy biking, surfing, competing in triathlons and spending time with my family. I hold an MBA from Harvard Business School and a BS in engineering from Syracuse University.

Ray Velez

Global CTO, Razorfish

My passion for technology began when I wrote my first basic program on my Atari 800 — I’ve been hooked ever since. I studied computer science and philosophy at Boston University, looking to bring the answered and un-answered together, and I’ve been fortunate enough to be able to keep this mission alive through my work at Razorfish. The thing that keeps my job exciting is its fresh and ever-changing nature — a feature that I’ve always loved about the climate at Razorfish and the industry as a whole.

As the global chief technology officer for Razorfish, I manage the agency’s capabilities in Web technology strategy, architecture and development, overseeing all of the company’s technologists. A core part of this role involves looking to the community for collaboration, and I’m consistently amazed by technologies like good old message boards and wikis. (In fact, I was lucky enough to help Razorfish build our internal, award-winning Wiki.)

My professional experience has been in the application development lifecycle, from inception to rollout, working with clients ranging from Citibank, to Ford Motor Company, to the National Football League (NFL). Most recently, I was the startup CTO in Razorfish’s role as incubation partner for Bundle, a personal finance start-up. I also enjoy training and creating curriculums, and I recently led the development of the Razorfish Agile Process. I previously worked at Cambridge Technology Partners and Scient, and have been in the industry for close to 20 years.

Anything outdoors is my passion, whether it be biking, skiing or hiking with the family. Over the years I’ve enjoyed mountain bike and ski racing, and rode across Costa Rica in La Ruta de Los Conquistadores. I also find the DIY culture very inspiring — I’m looking forward to hacking some Arduino with my son someday soon.

Razorfish

Razorfish creates experiences that build businesses

Razorfish, the only digital agency to repeat back-to-back rankings in Advertising Age’s 2011 and 2012 A-List, creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients’ business needs, such as launching new products, repositioning a brand or participating in the social world. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, and the United Kingdom. Clients include Mercedes, Unilever, and McDonald’s. Razorfish is part of Publicis Groupe. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.